deputy chief Zhang Qiang :Goophone i9
four product lines covering the market
On Saturday, "Into the Cool Tour" brings us to a cool company headquarters in Shenzhen . Here , we see a lot of cool company's senior leadership , many of them who are responsible for important positions Cool phones , including the ID design, UI design, product planning , and so on . Because Cool had relatively conservative style , which with its 20 -year tradition is a company concerned . Today, out of the " closed" , the opening win , give us the opportunity to communicate face to face . Through this opportunity , and let the outside world know more about Cool .

Current Respondents: Cool youngest vice president Zhang Qiang .

Cool deputy chief Zhang Qiang : four product lines covering the market

· Layout thousand Yuan 4G mobile phone market , and not prematurely .

Currently 4G network coverage in the first-tier cities is still not perfect , and thousands more 4G mobile phone market targeting second and third tier cities , so some people think it is too early layout thousand 4G . But Zhang Qiang seems contrary. He also recognized the above statement , but also have their own understanding. In the second and third tier cities for mobile phone users frequencies far below the first-tier cities, even if they use the phone very cheap, but after all, limited spending power . So Cool strategy is "4G mobile phone when the 3G sell" to support the LTE network, but the phone was not overpriced .

In addition, the campaign trail , Cool also proposed a " buy one 4G, since you do not have to change a mobile phone " concept. That is to tell consumers, users buy 4G phones , is an experience , but also a guarantee. Such buying experience, for second and third tier cities, and even a lot of the same line the city's migrant workers is very attractive. Who lived in the north of Goophone X3
-Shenzhen will certainly have money ? Who says money will certainly cost a fortune ? Cheap and easy to use, can move a lot of consumers.

· TDD-LTE and FDD-LTE walking on two legs , under a license issued after the product launch homeopathy

Currently only issued a license TDD-LTE , 4G also only move a promotion efforts, China Unicom and China Telecom are waiting for a license issued under the FDD-LTE . Some people worry that a lot of focus on the Cool TDD-LTE network above , if in the future the arrival of FDD-LTE , as well as the ability to control the market do ? In this regard, Zhang Qiang is very self-confident , said: "We are all made ??in Europe and North America, FDD-LTE, TDD-LTE technology accumulation was four or five years ago , is China engaged in pilot projects , when cool is that on the basis of the future of the terminal will support TDD-LTE and FDD-LTE, and believe can do well . "

Phone lines of Grand , S, K, Y these four series , covering the entire high low-end phones

Before doing cool operators, operators have different price , high low-end all of them , after all, to take into account a variety of users throughout the city , it is because operators to bring the typical characteristics. While large shipments , but also caused some people think is cool to do low-end machines. In fact, the phone has a cool grand , S, K, Y these four series , from high-end to a thousand machines have . These phones are designed personally recruited by ID founder Deying and Zhang Qiang , thus ensuring the stability of the team .

According to Zhang Qiang introduced Deying every week with all the team meeting. Because this is not just ID design issues , as well as there are many devices, hardware layout and time-bound , craft vendors is not enough to produce the level , go to pick the best mold manufacturers, including the choice of material is pick the best , it will involve a whole series of design team must ensure that such resources , so the owners have to look over. And on each product design itself , the designers are completed together with Zhang Qiang , because industrial designers going to design industrial trends and application materials , but there to support him so thin , so small , the material well, the designer's creativity can be achieved out of that work is actually harder .

Previously mentioned Y series , specifically for young people to build a cool phone , the color is very colorful. In July and August this year, the listing is expected to be a series of separate operations .

· Product quality does not mean no more than the phone , Cool to be done, have been doing fine phone

First, Zhang Qiang think the concept of quality handsets to be defined look. Here that the "definition" is not a word , but several dimensions. For example, the phone workmanship , materials, and most importantly, the user experience , as well as post- sales service . Among other factors add up , all done, can be regarded as a fine phone. There currently are the most stressed or user experience, after all, hardware and materials, depends largely on the upstream suppliers .

Basically refers to the user experience aspects of human-computer interaction . Even the best hardware with the software must also be the job of software determines the entire user experience is good or bad , so Cool choose to do Coollife UI. Compared to the early , cool now Coollife UI has been significant progress . The next version will also make greater improvements to the time we can be a lot of attention.

Big target users are mainly young people more than God

This year , the idea is to cool things around the consumer to think the product positioning. Cool products in the past , many are more than 23 years in the customer base , which means more work for the customer base , there is a part of campus products, but relatively small. Great God let cool brands and products with a lot of young people , student groups come together. As the segment in terms of consumer prices in more than 3,000 mobile phones , Cool
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or to hold up with the Grand series . So at least a short time , a large family of God will not launch too expensive mobile phone. ■